Google Ads & Local SEO Specialist — AU & NZ

More Calls.
Less Wasted
Ad Spend.

Specialist Google Ads management and Local SEO for small businesses across Australia and New Zealand — built to generate qualified leads, not vanity metrics.

Most small business ad accounts are structured for the agency's convenience, not your results. We build campaigns around how your customers actually search — and optimise relentlessly until every dollar earns its place.

Google Ads Local SEO Google Business Profile Call Tracking
Get Your Free Audit

No obligation. No lock-in contracts.

Google Ads Certified
AU & NZ Focused
No Lock-In Contracts
Selwyn Pasini
★★★★★

"Increased our qualified calls by 150% in just 3 months."

Selwyn Pasini Whaitakere Plumbing
Paul Gibbons
★★★★★

"Cut our cost per lead by 40% while doubling conversions."

Paul Gibbons Hastings Accountant
Sarah Chen
★★★★★

"Finally found an agency that understands our niche."

Sarah Chen Christchurch Dental
Michael Fenemor
★★★★★

"Our ROI improved from 2.1x to 5.8x in 6 months."

Michael Fenemor Hamilton Engineering
The Problem

Your customers are searching right now.
The question is whether they find you — or your competitor.

High-Intent Search Behaviour

When someone needs a service urgently, they search immediately. These are not passive browsers — they are ready to call a business within minutes of searching.

Visibility = Revenue

Search visibility directly impacts call volume. Businesses that appear for the right queries get the calls. Those that don't — regardless of service quality — simply don't get found.

Purchase Intent, Not Browsing

Unlike social media, Google search captures demand that already exists. The audience is self-selected. The task is to isolate that intent efficiently and precisely.

Services

Three disciplines.
One goal: qualified leads.

Generic digital agencies spread thin across every channel. We focus on the three disciplines that directly drive phone calls and form submissions for local service businesses.

Local SEO

Organic visibility in local search results and Google Maps. Optimised Google Business Profile, citation building, and on-page signals that compound over time into consistent free traffic.

Long-term visibility. Zero cost per click.

Google Ads Management

Search campaigns built around purchase-ready queries — not broad match keywords that burn budget on irrelevant clicks. Every campaign is structured for your specific service area and customer intent.

Precision targeting. Measurable cost per lead.

Call Tracking & Attribution

Every phone call traced back to the keyword, ad, and campaign that generated it. Optimisation driven by actual conversations — not clicks, impressions, or CTR as standalone metrics.

Real data. Smarter decisions.

Sound Familiar?

Common reasons small business
ad accounts underperform.

Broad Keywords Burning Budget

Campaigns matching to any search containing your service name — regardless of intent, location, or whether the searcher is even a potential customer.

No Negative Keyword Strategy

Budget consumed by irrelevant searches — competitor brand terms, DIY queries, and unrelated searches that will never convert into a phone call.

Optimising for Clicks, Not Calls

Reporting focused on CTR and impressions rather than the metric that actually matters: how many qualified people called your business this month.

Process

A structured four-step framework.
No guesswork. No template campaigns.

Step 01

Market & Demand Analysis

An assessment of local search volume, competitive ad presence, keyword intent, and realistic cost-per-click benchmarks for your specific service area. Budget decisions become evidence-based, not assumed.

Step 02

Audit and Optimize Business Structure

Comprehensive audit and optimization of Google Business Profile and website structure. Ensures your online presence is fully optimized for local search visibility and conversion.

Step 03

Structured Campaign Architecture

Campaigns segmented by service type, intent level, and geography. Ad group structure maintains relevance between search query, ad copy, and landing page — the foundation of Quality Score efficiency and lower cost per click.

Step 04

High-Intent Traffic Isolation

Bidding concentrated on purchase-ready search terms. Search term reports reviewed continuously to eliminate waste and reinforce what converts. Less traffic, higher-quality enquiries.

Step 05

Ongoing Optimisation & Refinement

Campaigns are not launched and left. Bid adjustments, negative keyword additions, ad copy tests, and call attribution reviews conducted on a structured schedule — not reactively. Consistent refinement separates sustainable results from short-term performance.

Philosophy

The only measure of success
is measurable lead generation.

Every dollar you spend on advertising should be traceable to a real outcome. Not impressions. Not clicks. Not a report full of metrics that don't pay your invoices.

What we measure:

  • Cost per qualified lead — the primary KPI
  • Call volume consistency — steady flow, not erratic spikes
  • Return on ad spend — revenue vs. budget invested
  • Local search ranking improvements over time
Free Audit

Understand your search landscape
before spending another dollar.

The free audit provides a clear, data-grounded picture of your local market — without commitment or obligation.

Get Your Free Audit Clear insight. No pressure. No obligation.
FAQ

Frequently asked questions

How is this different from a general digital agency?

General agencies manage dozens of industries from a single playbook. We focus exclusively on Google Ads and Local SEO for small service businesses in Australia and New Zealand — which means every strategy, keyword set, and budget model is built for your market, not borrowed from a template designed for an unrelated industry.

What does Google Ads management actually cost?

Management fees depend on campaign complexity and ad spend. The free audit provides a realistic budget forecast based on actual local search demand data for your specific service area — before any spend commitment.

We've tried Google Ads before and it didn't work.

Google Ads doesn't fail small businesses — poorly structured campaigns do. The most common issues are overly broad keyword targeting, no negative keyword strategy, and optimising for clicks rather than calls. These are correctable structural problems, not evidence that the platform doesn't work.

Is there a long-term contract?

No long-term contracts. Engagement continues as long as results justify it — measured by cost per qualified lead and call volume, not by lock-in terms. The working relationship is maintained on performance, not contractual obligation.